Exploring the Impact of Gambling Advertising: An Interview Study of Problem Gamblers

  • author:

    Per Binde
  • published in

    : 2008
  • summary

    : This study qualitatively explored the impact of gambling advertising on problem gambling by interviewing twenty-five people with current or past gambling problems. Interviews were relatively long and involved the participants’ viewing numerous examples of gambling advertising. A quarter of the participants reported that gambling advertising had no impact on their problems, slightly over half of them reported that advertising had a marginal impact, and one fifth reported a tangible impact. However, none considered advertising to be a main cause of their gambling problems. The negative self-perceived impact was primarily that advertising triggered impulses to gamble. Advertising thus increased already high involvement in gambling and/or made it harder to stick to a decision to gamble less or not at all.
  • related url

    : http://www.springerlink.com/content/625654u381q3uw54/?p=c...

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  • type

    : article in journal
  • publisher

    : Springer New York
  • is part of a publication

    : International Journal of Mental Health and Addiction
  • copyright

    : © Springer. Part of Springer Science+Business Media
  • other publication details

    : dec. 2008
  • original language

    : English
  • keywords

    : addiction , advertising , conditioning , media , problem gambling
  • Article entered in GambLIB database on aug. 24. 2009, 13:08
  • Item added by user Tina Krušnik