published in: 2008
summary: This study qualitatively explored the impact of gambling advertising on problem gambling by interviewing twenty-five people with current or past gambling problems. Interviews were relatively long and involved the participants’ viewing numerous examples of gambling advertising. A quarter of the participants reported that gambling advertising had no impact on their problems, slightly over half of them reported that advertising had a marginal impact, and one fifth reported a tangible impact. However, none considered advertising to be a main cause of their gambling problems. The negative self-perceived impact was primarily that advertising triggered impulses to gamble. Advertising thus increased already high involvement in gambling and/or made it harder to stick to a decision to gamble less or not at all.
related url: http://www.springerlink.com/content/625654u381q3uw54/?p=c...
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type: article in journal
publisher: Springer New York
is part of a publication: International Journal of Mental Health and Addiction
copyright: © Springer. Part of Springer Science+Business Media
other publication details: dec. 2008
original language: English
keywords: addiction , advertising , conditioning , media , problem gambling
- Article entered in GambLIB database on aug. 24. 2009, 13:08
- Item added by user Tina Krušnik